Keep the Dust Off Your Strategic Plan: A Proven Approach for Building and Advancing Strategy

In this episode of PGA’s Breaking the ICE podcast, host Gordon Greene, PE sits down with Mark Isaak, PE, CVA of Isaak Advisory Group to talk about building actionable strategic plans and keeping the momentum going long after the kickoff. Mark shares his path from engineering to strategic planning and offers practical insight into PGA’s planning process, including how to involve the right people, set realistic goals, and review progress consistently. They also explore how thoughtful planning can strengthen company culture, why external facilitation can be a game-changer, and the role consultants play in turning strategy into measurable results. Tune in to hear from:

• Gordon Greene, PE – Co-Founder & Executive Vice President (Host): He’s the embodiment of a competitive spirit, and that motivation has fueled his work as an engineer, business owner, and civic volunteer for the past 25 years. He loves talking with people about where those passions overlap! Come join the conversation!
• Mark Isaak, PE, CVA – CEO & Founder of Isaak Advisory Group (Guest): With more than 30 years in the A/E industry, Mark brings a competitive, growth-minded perspective to helping small and mid-sized firms scale. He and his team deliver transformational strategies that balance bold strategic initiatives with strong operational and financial performance—and he genuinely loves digging into what makes firms thrive.