Hillsborough County Multimodal Traffic Counts Analysis

The Hillsborough TPO regularly updates its countywide traffic counts, and in addition to typical vehicular traffic counts, they sought to understand the quantities and movements of people on foot, bikes, and using other forms of active transportation. Our Master Planning Group assisted prime consulting firm, Benesch, with collecting and analyzing the multimodal traffic counts at 88 locations on the County’s High Injury Network. The counts were collected via 24-hour video capture. Our team added value by completing the task under budget; with the remaining budget, the team prepared public-friendly maps and rankings that were then presented to the TPO’s advisory committees and its Board.